What is Constant Contact

What is Constant Contact Email Marketing Automation 2024

With so many options on the market for email marketing automation, it’s crucial to choose one that aligns perfectly with your business needs. Constant Contact Email Marketing Automation stands out as a robust solution, offering a blend of ease-of-use and advanced features. Read our blog post to discover how this tool can revolutionize your email marketing strategy, making your campaigns more effective and less time-consuming.

What is Constant Contact for Email Marketing

Constant Contact is a robust email marketing service, renowned for its easy-to-use email editor and comprehensive automation tools. It excels in helping users craft the perfect email, from the first email to every email thereafter, using its advanced email automation features. This service is particularly adept at automating emails based on the number of interactions, ensuring a personalized approach to your contact list. Constant Contact’s email marketing software is designed to seamlessly integrate into your overall marketing strategy, offering a variety of automation options to cater to different needs.

Is Constant Contact Good For Small Business and Digital Marketing Agencies?

Constant Contact is an excellent choice for small businesses and digital marketing agencies looking to enhance their online marketing efforts. As an email marketing service for small businesses, it offers a range of features from basic email functionalities to advanced email automation software, making it a versatile marketing solution. The platform’s tiered pricing structure ensures that businesses of all sizes can find a plan that suits their needs.

For digital marketing agencies, Constant Contact allows users to manage multiple client accounts efficiently. Its contact segmentation and automated email campaigns facilitate targeted marketing strategies, crucial for client success. The email template library and easy-to-use email editor enable the creation of professional email content, including effective email subject lines and engaging email content.

Constant Contact also stands out with its 60-day free trial, allowing businesses to test the platform and gauge its effectiveness in their marketing strategy. This trial period is particularly beneficial for small businesses hesitant to commit financially without experiencing the benefits of email marketing firsthand.

Moreover, Constant Contact boasts advanced features like detailed analytics on email performance, helping businesses and agencies to refine their marketing channels. The platform’s automation options, including automated welcome emails, ensure that every interaction via email is timely and relevant, enhancing the overall effectiveness of email marketing campaigns.

Best Constant Contact Alternatives in 2024

While Constant Contact is one of the popular email marketing platforms, it’s not without its drawbacks. Some users find its pricing plans a bit steep compared to alternatives, and certain niche features may be lacking. For businesses seeking different options in their email marketing strategy, exploring alternatives can be a wise move. Here are five notable alternatives to Constant Contact in 2024, each offering unique features that might better align with specific marketing needs.

1. Mailchimp

Mailchimp is a highly popular email marketing provider, often lauded for its user-friendly interface and diverse range of marketing tools. Unlike Constant Contact, Mailchimp offers a more flexible pricing structure, making it a great option for small businesses looking to scale up. Its robust analytics and automation path capabilities make it perfect for crafting a successful email marketing strategy. Additionally, Mailchimp’s extensive template library and advanced segmentation options help small businesses create effective marketing campaigns.

2. Sendinblue

Sendinblue is a versatile online marketing platform that goes beyond email marketing. It offers a comprehensive suite of services including SMS marketing, chat, and CRM tools. This platform is known for its straightforward pricing plans based on the number of emails sent, not the size of your contact list. Sendinblue’s automation features are particularly strong, allowing businesses to tailor their marketing efforts more precisely.

3. GetResponse

GetResponse is another excellent alternative, especially for those looking to take their marketing automation to the next level. It offers advanced features like webinar hosting and landing page creation, which are not typically found in other email marketing services. GetResponse is praised in user reviews for its intuitive design and effectiveness in executing a comprehensive email marketing strategy.

4. AWeber

AWeber is a well-established email marketing service that excels in ease of use and customer support. It’s particularly beneficial for small businesses and entrepreneurs who are new to email marketing. AWeber offers a range of templates and automation options that make it easy to start and maintain effective email marketing campaigns. Its pricing plans are competitive, and the platform is known for its reliability.

5. ActiveCampaign

ActiveCampaign stands out with its advanced email marketing, automation, and CRM capabilities. It’s ideal for businesses that require sophisticated automation paths and detailed contact segmentation. ActiveCampaign helps in crafting a more personalized and effective email marketing approach. While it might have a steeper learning curve than Constant Contact, the depth of its features makes it a powerful tool for businesses focused on detailed and nuanced email marketing strategies.

Each of these platforms offers unique strengths that can help small businesses and marketing agencies use email marketing more effectively. Depending on specific needs like budget, ease of use, or advanced features, these alternatives to Constant Contact can provide the perfect email marketing solution. 

Constant Contact Pricing

As of my last update, Constant Contact offers several pricing plans, which vary based on the size of the email list and the features included. The pricing typically starts with a basic plan, suitable for smaller email lists, and scales up for larger lists and more advanced needs. Constant Contact’s pricing structure is designed to accommodate a range of business sizes, from those just starting out to larger enterprises. However, it’s important to note that for the most current and accurate pricing information, it’s best to visit Constant Contact’s official website or contact their customer service. Take your marketing to the next level as Constant Contact starts from low prices. 


Constant Contact offers a range of services that can significantly enhance your marketing efforts. Using Constant Contact, businesses can manage their email list efficiently, create engaging emails, and even conduct surveys to gather customer feedback. This platform is among the best email marketing services available, catering to many email marketing needs.

However, a potential drawback of Constant Contact is its pricing, which might be higher compared to some other services, especially for businesses with large email lists. Despite this, the value offered by the platform in terms of features and ease of use makes it a worthwhile investment for many.

For those interested in using assistive technology or needing additional support, Constant Contact provides dedicated assistance. Please call 877-358-5969 for specialized help. This commitment to customer support underscores why many choose to use the platform for their email marketing needs, taking their marketing to the next level with Constant Contact’s comprehensive offerings.

Constant Contact: Frequently Asked Questions

How can marketing automation improve the effectiveness of PPC campaigns and email marketing for lead generation?

Marketing automation streamlines the process of targeting the right audience with relevant content, whether through PPC campaigns or marketing emails. By analyzing data like email open rates and click-throughs, you can refine your ad copy and promotional emails to better resonate with potential customers. This targeted approach not only enhances lead generation but also helps in growing your customer base more effectively.

What metrics should I focus on to gauge the success of my marketing efforts, particularly in email marketing?

In email marketing, key metrics to monitor include the average email open rate, the number of click-throughs, and the bounce rate. These indicators reveal how many recipients are engaging with your content. It’s also beneficial to track how many links in your emails are clicked and compare these figures with your own benchmarks or the industry average. This data helps in understanding the effectiveness of your marketing efforts and in making necessary adjustments.

How often should I send out marketing emails and weekly newsletters to my target audience without increasing the number of unopened emails?

The frequency of sending marketing emails and weekly newsletters should ultimately depend on the response shows of your email recipients. Regularly monitor your email open rate and the rate of new subscribers versus unopened emails. Research shows that balancing email frequency with relevant content is key to maintaining a healthy engagement with your customer base without overwhelming them.

Can including more links in marketing emails to blog posts or other relevant content significantly impact the click-through rate?

Yes, including one or more links to blog posts or relevant content in your marketing emails can positively impact the click-through rate. However, it’s important to ensure that these text links are aligned with the interests of your target audience. Research shows that emails with links that offer value and relevance to the reader tend to have higher engagement rates. Always aim to provide content that resonates with your audience’s needs and preferences.

What are the best practices for creating ad copy in PPC campaigns and marketing emails to enhance engagement with potential customers?

Creating compelling ad copy for PPC campaigns and marketing emails involves understanding your target audience and tailoring the message to meet their needs. Ensure your content is concise, clear, and includes a call-to-action. For email marketing, consider the email open rate and how many recipients have opened mail versus those who haven’t. Use this data to refine your message and make it more appealing. In PPC campaigns, focus on creating ad copy that directly addresses the needs or interests of your potential customers, and always test different versions to establish what works best for your audience.