klaviyo pricing

Klaviyo Pricing: All You Have to Know

Klaviyo offers a dynamic pricing structure tailored to the needs of businesses engaging in email and SMS marketing. With options ranging from a free plan for small businesses to comprehensive paid plans for larger enterprises, Klaviyo’s pricing adapts to the scale and scope of your marketing campaigns.

What is Klaviyo

Klaviyo is an email service provider specializing in advanced email and SMS marketing campaigns, leveraging customer data to deliver personalized marketing experiences.

Klaviyo Key Features

Klaviyo’s features are designed to maximize the impact of email and SMS marketing campaigns.

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Key offerings include:

  • Email Marketing: Create and send unlimited email campaigns with advanced targeting.
  • SMS Marketing: Engage customers with personalized SMS and MMS messages.
  • Customer Data Integration: Collect and utilize customer data for targeted marketing.
  • Marketing Automation: Automate marketing emails and text messages for efficiency.
  • Analytics and Reporting: Gain insights into campaign performance and customer behavior.
  • Segmentation and Personalization: Tailor messages based on customer profiles and activities.
  • A/B Testing: Test and optimize your email and SMS campaigns for better results.

Does Klaviyo Have a Free Plan?

Yes, Klaviyo offers a free plan which includes basic features for email marketing and allows businesses to send emails to up to 250 contacts and 500 email sends, with Klaviyo branding.

This free tier is ideal for small businesses and those new to email and SMS marketing.

Klaviyo: Paid Plans of Free Plans? Comparison

Klaviyo pricing plans are important to be fully understood for each customer success manager who want to deliver text messages to both email and text audience.

Klaviyo Pricing: Understanding the Cost Structure

Klaviyo pricing is designed to accommodate businesses of various sizes, with a focus on email and SMS marketing.

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The pricing structure is based on the number of contacts and the volume of messages sent.

Klaviyo’s pricing plans are tiered, meaning the monthly cost increases with the number of active contacts and messages at the same price and all the features as active profiles.

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This allows businesses to choose a plan that aligns with their marketing needs and budget, ensuring they only pay for what they use.

The Benefits of Klaviyo’s Paid Plan

Klaviyo’s paid plan offers advanced features for businesses looking to scale their marketing efforts. With this plan, users get access to more sophisticated tools for email marketing and SMS marketing campaigns.

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The paid plan starts at a specific price per month, depending on the total number of contacts and messages. It includes access to customer success managers and advanced analytics, providing value for businesses seeking to optimize their marketing strategies.

Klaviyo’s Free Plan: A Good Starting Point

Klaviyo’s free plan is an excellent entry point for small businesses or those new to email and SMS marketing.

This free account allows users to send a limited number of emails (up to 250 contacts).

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SMS messages, making it a cost-effective solution for businesses with smaller contact lists.

While it includes basic features, it’s a great way to test Klaviyo’s capabilities without any financial commitment for your next one SMS marketing campaign. Klaviyo’s email capabilities are great too!

SMS Marketing with Klaviyo: Free vs Paid

When comparing SMS plans between Klaviyo’s free and paid options, it’s important to consider the volume of SMS messages your business needs to deliver on email sms department.

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The free plan offers limited SMS capabilities, ideal for small-scale campaigns. In contrast, the paid SMS plan provides more SMS credits, allowing for larger and more frequent SMS marketing campaigns.

Email Marketing: Free Account vs Paid Plan

For email marketing, Klaviyo’s free account offers basic functionalities, suitable for businesses just starting out or with a small number of email contacts.

However, for those needing to send emails to a larger audience, the paid plan becomes necessary.

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It includes features like marketing automation, advanced segmentation, and the ability to send unlimited emails, making it a more robust solution for growing businesses.

Klaviyo’s Customer Support: Chat and Email Support

Klaviyo ensures customer satisfaction through its dedicated support channels.

Both free and paid plans include access to email support, while the paid plan also offers chat support.

This ensures that Klaviyo customers, regardless of their plan, can receive timely assistance and guidance from customer success managers and onboarding specialists.

Klaviyo Costs: Monthly Fee and SMS Pricing

Understanding Klaviyo costs involves looking at the monthly fee and SMS pricing. The monthly fee varies based on the plan chosen and the number of active contacts and messages.

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For SMS marketing, Klaviyo offers a separate SMS pricing structure, where businesses pay per SMS or MMS sent.

This allows for flexibility and control over marketing budgets.

Scaling Your Business with Klaviyo: Upgrading Your Account

As your business grows, upgrading your Klaviyo account becomes a consideration.

Moving from a free plan to a paid plan allows businesses to access more advanced features, handle a larger number of contacts, and engage in more sophisticated email and SMS marketing campaigns.

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The upgrade process is straightforward, allowing businesses to seamlessly transition as their marketing needs evolve.

Key Takeaways

  1. Paid Plan: Offers advanced marketing automation and additional features beyond the free account.
  2. Monthly Fee: Varies based on the chosen plan, reflecting the number of contacts and usage.
  3. Chat Support: Available in the paid plan, providing immediate assistance to users.
  4. SMS Plan: Essential for businesses focusing on SMS and MMS marketing strategies.
  5. SMS Marketing: A key component of Klaviyo’s services, allowing targeted customer engagement.
  6. Marketing Campaigns: Can be significantly enhanced with Klaviyo’s advanced features in the paid plan.
  7. Free Account: Suitable for small businesses with basic features and limits on contacts.
  8. Basic Features: Available in the free account, ideal for businesses new to email and SMS marketing.
  9. Small Businesses: Can start with a free account and upgrade as they grow.
  10. Monthly Number, Pricing, and Contacts: Central factors in determining the cost of Klaviyo services.


Klaviyo offers scalable solutions in email and SMS marketing, catering to diverse business needs with its free and paid plans, each designed to optimize customer engagement and marketing efficiency.

FAQ on Klaviyo Pricing

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Can you use Klaviyo for free?

Yes, Klaviyo offers a free account with basic features, suitable for small businesses or those starting with email marketing.

Is Klaviyo worth the money?

Klaviyo is worth the investment for businesses focusing on targeted, data-driven marketing campaigns, especially with its advanced automation and segmentation capabilities.

Is Klaviyo better than Mailchimp?

Klaviyo and Mailchimp cater to different needs; Klaviyo excels in automation and data-driven campaigns, while Mailchimp is known for its user-friendly interface and broad toolset. Just sign for MMs credits!

Do you have to pay for Klaviyo?

Klaviyo offers both free and paid plans. The paid plan is necessary for advanced features and higher volume of contacts and messages.

Is Klaviyo cheaper than Mailchimp?

The cost comparison depends on your specific needs; Klaviyo may be more cost-effective for targeted, data-driven campaigns, while Mailchimp often suits broader, general marketing needs.

Is Klaviyo owned by Shopify?

No, Klaviyo is an independent company and not owned by Shopify, though it integrates seamlessly with Shopify’s platform.

Why use Klaviyo over Mailchimp?

Klaviyo is preferred for its advanced segmentation, personalization capabilities, and detailed analytics, making it ideal for data-driven email and SMS marketing strategies.

Is Klaviyo good for a small business?

Yes, Klaviyo’s free plan with basic features is suitable for small businesses, offering scalability as the business grows.

How many free emails can I send with Klaviyo?

With Klaviyo’s free plan, you can send up to 500 emails to 250 contacts.

Why is Klaviyo so popular?

Klaviyo’s popularity stems from its powerful automation, detailed analytics, and advanced segmentation capabilities, enhancing personalized marketing efforts.

Who competes with Klaviyo?

Competitors of Klaviyo include Mailchimp, HubSpot, and ActiveCampaign, each offering unique features for email and SMS marketing.

Is Klaviyo good for cold emails?

Klaviyo can be used for cold emails, but its strengths lie in leveraging existing customer data for personalized, targeted marketing campaigns.

Is Klaviyo considered a CRM?

Klaviyo is primarily an email and SMS marketing platform with CRM-like features, focusing on customer data analysis and personalized marketing rather than traditional CRM functionalities.

How many emails can I send with Klaviyo?

The number of emails you can send with Klaviyo depends on your plan. The free plan allows up to 500 emails to 250 contacts, while paid plans offer higher or unlimited email sending capabilities based on the plan’s tier.

Should I use Shopify email or Klaviyo?

Choose Klaviyo if you need advanced segmentation, automation, and analytics for your email marketing. Shopify email is a simpler alternative for basic email marketing needs integrated within the Shopify platform.