Author: Kayleigh Doole

How do you write the perfect business introduction email … the type that practically guarantees you a response? There are a few key best practices you can follow to create an email that introduces you properly and increases the chances of building a connection with your recipient. 1. Use an effective subject line Your email…

What do email marketers and Santa Claus have in common? They both spend the whole year getting ready for one busy day. For Santa Claus, that day is Christmas. For email marketers, it’s the holiday season. The National Retail Federation reports that, in 2021, holiday sales increased 14%, totaling $886.7 billion. And, in the United…

Following up with prospects, clients, or colleagues through email is a critical skill in maintaining relationships and driving results. Here are 17 good practices to ensure your follow-up emails are effective and engaging: 1. Personalize Your Message Tailor your email to the recipient by using their name and referencing previous interactions. Personalization shows you value…

Email tracking, or finding out what happens to the emails you send – whether it’s a marketing campaign, transactional email, or message to a client – can provide you with loads of important data. It’s useful for virtually any team that needs to understand their clients’ preferences: marketing, sales, customer service, or product development. How…

Of all the email marketer nightmares, one of the worst is fading into the deep oblivion of a spam inbox. Low engagement, poor deliverability, and appearing on email blacklists could render even the best marketing ideas worthless. Google added yet more stress to this. When Gmail introduced tabs in their inbox, essentially creating sub-inboxes for…

Do you know how to unsend email in Outlook? Read our article to become a pro at it, starting today! Click here >>

Are you looking to supercharge your email marketing efforts? Wondering if ActiveCampaign’s email marketing automation can take your campaigns to the next level? Let’s dive into our review of ActiveCampaign and discover how this powerful tool can transform your digital marketing strategy. What is ActiveCampaign Email Marketing Automation? ActiveCampaign is an email marketing software that…

Are you looking for an email marketing platform that can streamline your campaigns and enhance your brand’s communication? Is Emma by Marigold the perfect solution for your marketing strategy? Let’s explore how Emma can help optimize your email communication and drive results for your business. What is Emma by Marigold? Emma is an email marketing…

First impressions matter. A professional email signature can make a huge difference. It’s not just about your name and title. It’s about presenting your company’s brand with pride. Signature Hound is a tool that helps you achieve this with ease. What is Signature Hound? Signature Hound is an email signature generator. It helps you create…