Category: Email Marketing Practices

What do email marketers and Santa Claus have in common? They both spend the whole year getting ready for one busy day. For Santa Claus, that day is Christmas. For email marketers, it’s the holiday season. The National Retail Federation reports that, in 2021, holiday sales increased 14%, totaling $886.7 billion. And, in the United…

Following up with prospects, clients, or colleagues through email is a critical skill in maintaining relationships and driving results. Here are 17 good practices to ensure your follow-up emails are effective and engaging: 1. Personalize Your Message Tailor your email to the recipient by using their name and referencing previous interactions. Personalization shows you value…

Social media has become an essential part of our daily life. It has become a part of our routine to check our social media accounts first thing in the morning before doing anything else. We tend to stay updated with our friends and family through social media. However, have you ever thought of using social…

Email tracking, or finding out what happens to the emails you send – whether it’s a marketing campaign, transactional email, or message to a client – can provide you with loads of important data. It’s useful for virtually any team that needs to understand their clients’ preferences: marketing, sales, customer service, or product development. How…

Of all the email marketer nightmares, one of the worst is fading into the deep oblivion of a spam inbox. Low engagement, poor deliverability, and appearing on email blacklists could render even the best marketing ideas worthless. Google added yet more stress to this. When Gmail introduced tabs in their inbox, essentially creating sub-inboxes for…

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Emails are still one of the most powerful communication channels available. However, because many companies don’t use emails properly, many users are not the biggest fans of this form of communication. What’s more, spam messages, poorly planned campaigns, and random emails cause increasingly more email clients to introduce various restrictions, blacklists, and blocks.  And that’s…

I am sure that you have heard that cold outreach is dead. The good news is that it’s not. However, cold outreach as we have known it in the past is. I am also sure that you have heard that the best way to reach out to potential customers is through inbound marketing. That is…

Email marketing can be overwhelming, especially if you are new. There are so many different strategies, list-building tactics, best practices, and technologies to keep up with. If you’ve been doing email marketing for a while, you’ve probably also discovered that it’s constantly changing. What worked well a few years ago might not work at all…