Category: Email Marketing Practices

Of all the email marketer nightmares, one of the worst is fading into the deep oblivion of a spam inbox. Low engagement, poor deliverability, and appearing on email blacklists could render even the best marketing ideas worthless. Google added yet more stress to this. When Gmail introduced tabs in their inbox, essentially creating sub-inboxes for…

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Emails are still one of the most powerful communication channels available. However, because many companies don’t use emails properly, many users are not the biggest fans of this form of communication. What’s more, spam messages, poorly planned campaigns, and random emails cause increasingly more email clients to introduce various restrictions, blacklists, and blocks.  And that’s…

I am sure that you have heard that cold outreach is dead. The good news is that it’s not. However, cold outreach as we have known it in the past is. I am also sure that you have heard that the best way to reach out to potential customers is through inbound marketing. That is…

Are you looking for a new email validation tool? Check our list of best email verification tools, along with reviews and feature comparisons.

Email marketing can be overwhelming, especially if you are new. There are so many different strategies, list-building tactics, best practices, and technologies to keep up with. If you’ve been doing email marketing for a while, you’ve probably also discovered that it’s constantly changing. What worked well a few years ago might not work at all…

Are you looking to supercharge your email marketing efforts? Wondering if ActiveCampaign’s email marketing automation can take your campaigns to the next level? Let’s dive into our review of ActiveCampaign and discover how this powerful tool can transform your digital marketing strategy. What is ActiveCampaign Email Marketing Automation? ActiveCampaign is an email marketing software that…

Are you looking for an email marketing platform that can streamline your campaigns and enhance your brand’s communication? Is Emma by Marigold the perfect solution for your marketing strategy? Let’s explore how Emma can help optimize your email communication and drive results for your business. What is Emma by Marigold? Emma is an email marketing…

Are you ready to dive into the world of email marketing but unsure where to start? Which of the following will you need to start an email marketing programme? Let’s unravel the essentials to kickstart your journey. What is an Email Marketing Programme? An email marketing programme is a strategic initiative designed to send targeted…