Category: Email Marketing Practices
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How to Block Emails on Gmail: A Step-by-Step Guide
Wondering how to block emails on Gmail and when to do so? Read our article and find out more about blocking Gmail emails.
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Gmail Messages Are Missing? Your Complete Guide to Recovery
Few things are as frustrating as opening your Gmail inbox only to find that important emails have vanished. Whether it’s a critical work message or a cherished personal note, missing emails can cause significant stress. But don’t worry—this guide will help you understand why Gmail messages are missing and provide step-by-step solutions to recover them.…
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Gmail Desktop App: How to Get Gmail on Desktop for Windows and Mac
Looking for a Gmail desktop app? It probably means you’re done juggling between apps. Read our article to untangle your workflow.
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12 Techniques for Creating Attention-Grabbing Email Intros
We’ve all been there — you hit send on an important email and then — oops, you realize you spelled the recipient’s name wrong. Or used the wrong form of “their.” Or forgot to include a critical attachment. We all make mistakes. Even when you’re working in your email, where you have the ability to…
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How to Avoid the Spam Folder with 10 Proven Email Deliverability Tactics
You’ve done it. You’ve crafted the perfect subject line, written a persuasive email, and finished it off with a call to action that’s impossible to refuse. You hit send with a smile and wait for the sales to start rolling in. But after a few days, there’s nothing. You check your email reports and see…
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What Subject Line Hooks to Use for Your Next Campaign
I know it can be tempting to stop at the generic “just checking in” email subject line, but this can hurt your email open rates. Leaving the recipient curious about the contents of the email can help get your email opened, but you should avoid misleading email subject lines. So, what subject line hooks can…
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Best Email Verification Tools in 2025 [Comparison + Reviews]
Are you looking for a new email validation tool? Check our list of best email verification tools, along with reviews and feature comparisons.
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Email Validation vs Verification: What’s the Difference?
Wondering what the difference is between email validation vs verification? Read our blog post and find out yourself!
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Leveraging Scarcity and Urgency in Subject Lines
Crafting effective subject lines is an art and science, and leveraging scarcity and urgency can make a dramatic difference in how your emails are received. These psychological triggers tap into the fear of missing out (FOMO) and motivate recipients to act quickly. Let’s explore how to use these techniques effectively to boost open rates and…