Category: Email Marketing Practices

It’s easy to make email marketing mistakes, especially if you’re new to the field or if you don’t keep up with the latest trends. Email marketing is still one of the most effective ways to reach your customers, but the details of a successful email marketing campaign can be complicated. In this guide, we’ll cover…

Crafting effective subject lines is an art and science, and leveraging scarcity and urgency can make a dramatic difference in how your emails are received. These psychological triggers tap into the fear of missing out (FOMO) and motivate recipients to act quickly. Let’s explore how to use these techniques effectively to boost open rates and…

Wondering what the difference is between email validation vs verification? Read our blog post and find out yourself!

I know it can be tempting to stop at the generic “just checking in” email subject line, but this can hurt your email open rates. Leaving the recipient curious about the contents of the email can help get your email opened, but you should avoid misleading email subject lines. So, what subject line hooks can…

You’ve done it. You’ve crafted the perfect subject line, written a persuasive email, and finished it off with a call to action that’s impossible to refuse. You hit send with a smile and wait for the sales to start rolling in. But after a few days, there’s nothing. You check your email reports and see…

We’ve all been there — you hit send on an important email and then — oops, you realize you spelled the recipient’s name wrong. Or used the wrong form of “their.” Or forgot to include a critical attachment. We all make mistakes. Even when you’re working in your email, where you have the ability to…

Looking for a Gmail desktop app? It probably means you’re done juggling between apps. Read our article to untangle your workflow.

Few things are as frustrating as opening your Gmail inbox only to find that important emails have vanished. Whether it’s a critical work message or a cherished personal note, missing emails can cause significant stress. But don’t worry—this guide will help you understand why Gmail messages are missing and provide step-by-step solutions to recover them.…

Wondering how to block emails on Gmail and when to do so? Read our article and find out more about blocking Gmail emails.