Category: Email Marketing Practices

I am sure that you have heard that cold outreach is dead. The good news is that it’s not. However, cold outreach as we have known it in the past is. I am also sure that you have heard that the best way to reach out to potential customers is through inbound marketing. That is…

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Social media has become an essential part of our daily life. It has become a part of our routine to check our social media accounts first thing in the morning before doing anything else. We tend to stay updated with our friends and family through social media. However, have you ever thought of using social…

Following up with prospects, clients, or colleagues through email is a critical skill in maintaining relationships and driving results. Here are 17 good practices to ensure your follow-up emails are effective and engaging: 1. Personalize Your Message Tailor your email to the recipient by using their name and referencing previous interactions. Personalization shows you value…

What do email marketers and Santa Claus have in common? They both spend the whole year getting ready for one busy day. For Santa Claus, that day is Christmas. For email marketers, it’s the holiday season. The National Retail Federation reports that, in 2021, holiday sales increased 14%, totaling $886.7 billion. And, in the United…

When you set out to create an email marketing strategy, it’s important to understand that behind everything lies a well-crafted plan designed to increase brand awareness, engage subscribers, and deliver measurable results. Whether you’re new to email marketing or just want to refine your approach, this article provides expert-verified answers to key questions about effective…

How do you write the perfect business introduction email … the type that practically guarantees you a response? There are a few key best practices you can follow to create an email that introduces you properly and increases the chances of building a connection with your recipient. 1. Use an effective subject line Your email…

Crafting the right ending for an email might seem minor, but it’s essential for leaving a good impression and encouraging the response you’re aiming for. A well-thought-out sign-off is like a firm handshake at the end of a conversation—it can cement the relationship you’re building and make your email memorable. This guide will explore various…

When sending an email, you may come across the “CC” option alongside “To” and “BCC.” But what does CC mean in email? CC stands for “Carbon Copy,” a term originating from early document duplication techniques. In digital communication, CC serves a purpose much like the original carbon copy, letting you include secondary recipients who need…