Category: Email Marketing Practices
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How to Avoid the Spam Folder with 10 Proven Email Deliverability Tactics
You’ve done it. You’ve crafted the perfect subject line, written a persuasive email, and finished it off with a call to action that’s impossible to refuse. You hit send with a smile and wait for the sales to start rolling in. But after a few days, there’s nothing. You check your email reports and see…
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What Subject Line Hooks to Use for Your Next Campaign
I know it can be tempting to stop at the generic “just checking in” email subject line, but this can hurt your email open rates. Leaving the recipient curious about the contents of the email can help get your email opened, but you should avoid misleading email subject lines. So, what subject line hooks can…
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Best Email Verification Tools in 2025 [Comparison + Reviews]
Are you looking for a new email validation tool? Check our list of best email verification tools, along with reviews and feature comparisons.
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Email Validation vs Verification: What’s the Difference?
Wondering what the difference is between email validation vs verification? Read our blog post and find out yourself!
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Leveraging Scarcity and Urgency in Subject Lines
Crafting effective subject lines is an art and science, and leveraging scarcity and urgency can make a dramatic difference in how your emails are received. These psychological triggers tap into the fear of missing out (FOMO) and motivate recipients to act quickly. Let’s explore how to use these techniques effectively to boost open rates and…
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16 Common Email Marketing Mistakes
It’s easy to make email marketing mistakes, especially if you’re new to the field or if you don’t keep up with the latest trends. Email marketing is still one of the most effective ways to reach your customers, but the details of a successful email marketing campaign can be complicated. In this guide, we’ll cover…
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How to Unsend an Email in Gmail?
Do you know how to unsend an email in gmail? Read our blog post to find out and avoid any mistakes in the process.
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How to Encrypt Email?
How to encrypt email so it’s safe and secure? Read our blog post with good practices and learn how to avoid mistakes!
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How to Unsend an Email in Gmail?
Do you know how to unsend an email in Gmail? Read our blog post full of good ideas and never make that faux pas again!