Email marketing insights
– not only on subject lines.
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12 Best Practices for Business Introduction Email
How do you write the perfect business introduction email … the type that practically guarantees you a response? There are a few key best practices you can follow to create an email that introduces you properly and increases the chances…
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Why Should You Ask ‘What Is Your Goal?’ Before Creating An Email Marketing Strategy?
When you set out to create an email marketing strategy, it’s important to understand that behind everything lies a well-crafted plan designed to increase brand awareness, engage subscribers, and deliver measurable results. Whether you’re new to email marketing or just…
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14 Best Practices for Email Automation
What do email marketers and Santa Claus have in common? They both spend the whole year getting ready for one busy day. For Santa Claus, that day is Christmas. For email marketers, it’s the holiday season. The National Retail Federation…
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17 Good Practices for Your Next Follow-Up Email
Following up with prospects, clients, or colleagues through email is a critical skill in maintaining relationships and driving results. Here are 17 good practices to ensure your follow-up emails are effective and engaging: 1. Personalize Your Message Tailor your email…
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How to Leverage Social Selling in Your Business
Social media has become an essential part of our daily life. It has become a part of our routine to check our social media accounts first thing in the morning before doing anything else. We tend to stay updated with…
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Email Tracking: the Nuts and Bolts
Email tracking, or finding out what happens to the emails you send – whether it’s a marketing campaign, transactional email, or message to a client – can provide you with loads of important data. It’s useful for virtually any team…
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7 Reasons Why Your Emails Hit Promo or Spam Folders
Of all the email marketer nightmares, one of the worst is fading into the deep oblivion of a spam inbox. Low engagement, poor deliverability, and appearing on email blacklists could render even the best marketing ideas worthless. Google added yet…
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How to Unsend Email in Outlook ?
Do you know how to unsend email in Outlook? Read our article to become a pro at it, starting today! Click here >>
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Why Should You Use an Email Delivery Service?
Emails are still one of the most powerful communication channels available. However, because many companies don’t use emails properly, many users are not the biggest fans of this form of communication. What’s more, spam messages, poorly planned campaigns, and random…